Beardwood&Co Celebrates The Joy Of Discovery With Brand Design For Posman Books
by Bill McCool on 09/08/2020 | 2 Minute Read
As independent NYC bookstore Posman was looking to branch out into new cities, they realized that they needed a new brand identity for their expansion.
Turning to Beardwood&Co., the agency helped the bookseller double down on their promise of being "the opposite of the internet," creating a visual identity and packaging for the store's branded goodies that celebrate the joys of discovery and curiosity.
Setting the Stage for Growth
A fiercely independent NYC bookstore needed to define its brand positioning and identity to prepare for expansion to Atlanta, Boston, and beyond. With a mission to be “the opposite of the internet,” Posman has become a beloved New York destination for locals and tourists. As Posman’s reputation grew for curating unexpected books and gifts, so did the offers from developers to expand to new cities.
Feeding Curious Minds
People love Posman Books because it’s a haven for happenstance. It’s an inspiring and immersive experience that feeds curiosity and fuels self-expression. We crafted a distinctive brand positioning to translate the creativity and unexpectedness of Posman Books as the foundation for the brand identity.
Judging a Book By its Cover
We launched a new brand identity with a pair of glasses symbol made up of the p of Posman and the b Books. Through this symbol, a kaleidoscopic set of elements express the endless discovery and happiness of shopping at a Posman bookstore. A fresh digital and in-store experience design positioned Posman for growth in e-commerce and new retail locations.
- Agency: Beardwood&Co
Pahnke GmbH & Co. KG