How Moxie Sozo And Good Day Chocolate Carved Out A Space In The Supplement Category

Published

August 24, 2020

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Chocolate is an indulgence. Even a small bite or a square from a bar can brighten your mood for no other reason than it tastes delectable. But what is chocolate when it can do more than that—when it’s packed with added benefits and still tastes great?

Well, that might look a little something like Good Day Chocolate.

Good Day Chocolate came about in 2012 when Andy Goldman, M.D., began crafting lollipops with medicine in them for his patients recovering from tonsillectomy surgery. He and friend Simeon Margolis then started brainstorming how they could create vitamins and supplements with Fair Trade chocolate—one, because chocolate is delicious, duh, and, two, because some studies have shown absorption is better when paired with ingesting a whole food, like chocolate.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.