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How Moxie Sozo And Good Day Chocolate Carved Out A Space In The Supplement Category

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Chocolate is an indulgence. Even a small bite or a square from a bar can brighten your mood for no other reason than it tastes delectable. But what is chocolate when it can do more than that—when it’s packed with added benefits and still tastes great?

Well, that might look a little something like Good Day Chocolate.

Good Day Chocolate came about in 2012 when Andy Goldman, M.D., began crafting lollipops with medicine in them for his patients recovering from tonsillectomy surgery. He and friend Simeon Margolis then started brainstorming how they could create vitamins and supplements with Fair Trade chocolate—one, because chocolate is delicious, duh, and, two, because some studies have shown absorption is better when paired with ingesting a whole food, like chocolate.

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