Pizza Time Is Anytime With Round-the-Clock Pizza Box

by Jessica Deseo on 02/01/2020 | 1 Minute Read

Toronto’s 7 West is a 24/7 restaurant that wanted to boost off-hour pizza orders. To do so, we redesigned their pizza boxes targeting current customers to show that pizza time could be any time.

We designed 12 custom boxes - one for each hour, day or night. Related clock graphics and fun copy lines gave you reasons why “Pizza Time Is Any Time.” So if someone ordered pizza at 1 pm, they received it in a box suggesting why 1 am would also be a great time to devour pizza.

Editorial photograph

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.