The fascination over Netflix’s runaway sensation Tiger King speaks to the part of the brain that responds with surprised Pikachu at the most sensational, scandalous, and incredible. The docu-series allowed the mostly quarantined-at-home populace to collectively rubberneck at the escalating drama unfolding in the extremely niche big cat community. The colorful cast of individuals and their antics manage to steal the show and become a bigger draw than the charismatic megafauna surrounding them.
Disaster kit maker JUDY is unabashedly tapping into that big cat energy that’s so hot right now to promote emergency preparedness with a new “Tiger Safe” container, which includes all the standard loadout of their Safe kit but sports an exotic striped outer tote. Though not affiliated with Netflix, the kit maker did retain the services of Joe Exotic’s ex-husband John Finlay to perform the voiceover for an ad promoting the new kit.
