Noons Introduces Whole-Plant Chocolate To The U.S.

Published

Chocolate is a decadent treat that’s a bit of guilty pleasure for some. Usually, that guilt stems from health concerns, but chocolate can also be guilt-inducing from the deforestation caused by cocoa cultivation, the slave and child labor prevalent in the industry, and the plastic material used to package the treats. A new chocolate brand aims to address some of these concerns while making a tasty snack for eco and socially conscious chocoholics.

Editorial photograph

Candid’s Noons is whole-plant chocolate made with sustainably and responsibly sourced cocoa and other ingredients, packaged in recyclable and compostable packaging. Unlike other chocolates, Noons gets made without added emulsifiers, sugars, or other additives. Instead, Candid uses the whole cocoa pod, including the fruit and the seeds, to create their unique treats. Cocoa’s fruit pulp is full of nutrients, including vitamins and antioxidants, which get mixed into Noons’ chocolate snacks. Other ingredients, such as fruits and superfoods like bananas, turmeric, quinoa, pineapple, and coconuts, are also organic.