Noons Introduces Whole-Plant Chocolate To The U.S.

by Rudy Sanchez on 04/07/2020 | 2 Minute Read

Chocolate is a decadent treat that’s a bit of guilty pleasure for some. Usually, that guilt stems from health concerns, but chocolate can also be guilt-inducing from the deforestation caused by cocoa cultivation, the slave and child labor prevalent in the industry, and the plastic material used to package the treats. A new chocolate brand aims to address some of these concerns while making a tasty snack for eco and socially conscious chocoholics.

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Candid's Noons is whole-plant chocolate made with sustainably and responsibly sourced cocoa and other ingredients, packaged in recyclable and compostable packaging. Unlike other chocolates, Noons gets made without added emulsifiers, sugars, or other additives. Instead, Candid uses the whole cocoa pod, including the fruit and the seeds, to create their unique treats. Cocoa’s fruit pulp is full of nutrients, including vitamins and antioxidants, which get mixed into Noons' chocolate snacks. Other ingredients, such as fruits and superfoods like bananas, turmeric, quinoa, pineapple, and coconuts, are also organic.

Editorial photograph
Editorial photograph

Candid also works directly with small farmers, paying premium prices for their cocoa and other ingredients. They also make sure to work with farmers practicing regenerative agroforestry and sustainably cultivating cocoa.

The outer box is recyclable, and the inner pouch is compostable, an atypical feature among chocolate snacks. Visually, the packaging is fun, using playful typography and images of the ingredients, reinforcing the quality and a minimal number of elements.

Editorial photograph
Editorial photograph

"NOONS are meant to be healthier, snackier, and more fun. If customers want to dig deeper and learn about our mission, they'll find that Candid supports regenerative agroforestry and ethical trade. But if they just want a delicious chocolate snack, that's fine, too," said Candid CEO Chris Kajander in a press release announcing the launch.

Noons is available in retail stores in the NY metro area and online now.

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