It’s no secret that the branding world has been awash with issues of sexism and gender-specific marketing, but things are starting to change. In today’s society, consumers are far more open-minded and conforming less to gender roles; they’re looking to brands to champion equality and gender neutrality.

We’re seeing redesigns of once gendered brands such as Mrs. Dash, which recently dropped the “Mrs” as well as new brands like makeup range Milk, which markets itself as being for him, her, everybody.

We spoke to a selection of designers on their views on the importance of creating non-gendered brands, the issues that come with it, and their gripes with sexist branding.