Proportsya Granola & Milk Makes A Splashy Debut
by Shawn Binder on 03/31/2020 | 2 Minute Read
Move over boring granola, Proportsya is in town. This new line of granolas was designed with bright, bold visuals that give the brand a playful nature while also speaking the natural elements of it's ingredients. The design system utilizes various striking illustrations that give the brand a youthful look while the black type-focused label brings back elements of nutritional authority.
"Proportsya is a health food brand that combines playfulness with strikingly bold visuals. The striking color combinations along with the large illustrations makes for a branding combination that delights. The main value of the brand is the balance of ingredients and the combined composition of high quality ingredients: hercules, dried fruits, nuts.
The design system consists of a black block with a trademark and the description of the product, background image with illustrations of the ingredients and a cut-off for a product demonstration.
The splashy granola line is comprised of 6 flavors: berry, nut, banana-chocolate, cherry-chocolate, popped rice, and children granola. In the chocolate line there are 6 types of products: milk chocolate, dark chocolate, white chocolate, milk chocolate with granola, milk chocolate with crushed hazelnuts, dark chocolate with oranges in caramel."
- Art-direction: Irina Kosheleva
- Design: Ekaterina Chernyshova
- Producer: Tatyana Polyanskaya
- Client: 4fresh Lab