You know what we love with our morning coffee? A health dose of empowerment. Enter Taylormade, a coffee who’s brand packaging refuses to apologize for being feminine, and we love it! The emojis inside the box bring a level of playfulness to the packaging. No attitude here, just girl power!

“After having worked for 20 years in the coffee industry, Talor thought to herself: Wouldn’t it be nice to have super high-quality coffee but without all the attitude? The core idea behind Talormade’s identity is unabashed femininity and messaging used throughout history by women protesting for their rights. She uses empowering, energetic, humorous language throughout her interactions with customers and fans, while having the bravery to express vulnerability as a way to inspire others. We wanted her coffee packaging to stand out, in the same way Talor does herself.