Querida Café Celebrates Femininity
by Shawn Binder on 11/27/2020 | 1 Minute Read
This coffee has some serious female power behind it's design. Each bag of beans has a vibrant key color (pink or green) that acts as a perfect backdrop for the illustrations that adorn the rest of the design. Each flower illustration reflects key elements of the female anatomy, showcasing the beauty in being a woman. The bees and buds that sprout on each flower showcase that when women are empowered, their beauty is limitless.
Querida is a Colombian coffee brand created for and by women. It celebrates and uses femininity as a tool for inclusion, empowerment and positivity, creating emotional and physical well-being. This project came from a woman’s personal experience with her body and mental health.