Tapatío And HipDot Turn Up The Heat With This Spicy Makeup Collab
by Rudy Sanchez on 10/13/2020 | 2 Minute Read
It can be easy to assume that Tapatío hot sauce is of Mexican origin. The copy, including the catchphrase “Es una salsa...Muy salsa!,” which roughly means “This salsa...Is very salsa!,” is in Spanish, and the label features a man dressed in traditional Mexican garb.
The spicy truth is that Tapatío actually originated in Los Angeles, initially as a side hustle for Immigrant factory worker Jose-Luis Saavedra Sr., and has since become a staple in many homes in the US and abroad. It’s tangy, garlicky, and slightly spicy kick complements a broad range of foods, and its popularity has led to licensing deals with Frito-Lay. Tapatío has long surpassed its humble and working-class Gateway Cities roots, and its latest collaboration transcends even food, taking the hot sauce into the makeup world, working with Hipdot.
The Tapatío collection features colors inspired by the salsa’s deep red signature hue, as well as other visual elements from the sauce’s packaging. El Charro, the Tapatío mascot, also features prominently throughout the makeup line. The lip balms, packaged in a demi-sized salsa-like bottle, are also pepper-infused, and the collector’s box includes a mini-bottle of the real stuff hanging in a clip-on koozie, which is also available separately from the salsa brand’s merch page.
Some of HipDot’s previous team-ups include working with recording artist Kesha and Nickelodeon mainstay Spongebob Squarepants, but at least with those collaborations, you didn't have to worry about accidentally mistaking your hot sauce with your nail polish.
The Tapatío X HipDot collection is available now, with the collector’s boxes on pre-order.
Dieline Media & PRINT Magazine