Plenty of craft distilleries make transcendent spirits, but often not only do they come at ridiculous price points, but their visual identity looks stuffy and pretentious.
And that’s precisely why we love this gin rebrand for the East London Liquor Co. by Ragged Edge. Not only does the packaging have a vibrant energy along with defiant type, but as Ragged Edge puts it, they designed “great drinks without all the crafty bullshit.”
