Mojo Cacao Found Their Mojo With Moscow-Based Agency N.E.W.
by Bill McCool on 01/23/2020 | 2 Minute Read
Russian chocolatier Mojo Cacao has us wishing we could hop a flight to try some of their delectable treats. With an assist from Moscow-based N.E.W. New Extraordinary Women, this bean-to-bar chocolate wear's it's fair trade bona fides on its sleeve.
"Mojo Cacao is a bean-to-bar chocolate brand based in Moscow, and they produce a variety of chocolates and spreads. All of Mojo Cacao’s products are made from high quality, organic, and fair trade ingredients, which are gluten, grain, dairy, and sugar-free.
The brand founder has a genuine passion for environmental sustainability and individual well-being that is manifested through brand communication in social media and offline spots. Therefore, the brand team created chocolate in the composition of which you will not find products that cannot be found growing on the earth: animal milk, refined sugar, and artificially created additives - preservatives, lecithin, flavorings, and emulsifiers. Only whole ingredients formed the basis of Mojo Cacao products.
Mojo Cacao worked with Moscow based branding studio N.E.W. to develop packaging design for its raw chocolate mono-bars and spreads. The creative team was inspired by minimalism, modern art, and architecture, which are a logical complement to the internal content of the product which has great importance. The founders’ passion and perseverance, her vision, and concise product composition underly all of the design concepts.
Mojo Cacao packaging emphasizes the aesthetics of the product with its unique, clean composition. Concise and clear lines, minimalism, simplicity and functionality, natural colors, and materials - all these are combined in this packaging. It tells us only important information about the product, has no noise and is not trying to sell itself. Mojo Cacao is an iconic brand, as well as brave and innovative, and it needs bold packaging to support intentions to change the world's feed habits."
Creative Duo: Marie Kosenkova & Zarina Groevaya
Design concept: Karina Zhukovskaya
Project Manager: Mila Morozova
Photography: Daria Kuznetsova, Karina Zhukovskaya
Production: N.E.W. / New Extraordinary Women
- Agency: N.E.W. New Extraordinary Women