Nissin Goes 'All-In' With New, Nutritious Instant Ramen
by Rudy Sanchez on 08/16/2019 | 2 Minute Read
Instant ramen noodles are cheap, easy, and quick to prepare; add hot water, a seasoning packet, and soup’s on.
Since the introduction of Chikin Noodles by Nissin in 1958, the instant noodle market has grown to over 103.6 billion servings sold globally. Besides being wildly popular, instant noodles are a source of pride. In a poll conducted in 2000, the Japanese public considered it their nation’s greatest 20th-century invention, quite the honor considering the island also brought us Pokémon, DVDs, and the Walkman.
As lauded as the humble instant noodle is, it is a meal of mostly empty calories and lacking in nutritional value. Sure, consumers can throw some veggies or a protein into their noodles, but that diminishes its convenience factor. This has prompted Nissin to reinvent the dish, creating a version that retains the qualities that have made it a hit with consumers around the world while providing a meal’s worth of nutrients, calling the new line “All-In.”
Flavors available are Plain, Abura (a spicy rayu oil and chashu pork flavor), Tantan (inspired by the Szechuan-pepper dish), and Tom Yum, a Thai dish with lemongrass, coconut milk and cilantro.
Nissin, rather than fortify the broth or noodles with vitamins and minerals, redesigned the noodles themselves, creating a nutrient-rich core wrapped in a wheat noodle coating, retaining the taste and convenience, while providing 13 different vitamins, 13 minerals, protein and fiber. The new super noodle also boasts a 40% reduction in total carbohydrates when compared to conventional instant ramen.
Like the new instant noodles, the packaging retains elements of traditional ramen while improving on the design. The noodles come in both a simple pouch and bowls, but is void of the colorful-verging-on-garish graphics typical of ramen packets. Both packaging styles feature a grey ash background, a stylish, minimal label and clever “All” logo made up of a triangle, or possibly Greek letter delta (a symbol typically used to signify change), and two straight, vertical lines, reminiscent of chopsticks. An equally minimal gift box (who gifts ramen, besides Walter White?) is also available.
According to the manufacturer, All-in noodles will be released August 19th, with Nissin taking orders now.