The Packaging For Nutilicious is an Elegant Take on a Classic Snack

by Natalie Mouradian on 09/16/2019 | 1 Minute Read

Who knew that dried fruit and nuts could look so luxurious? Armando Gian created the elegant branding and packaging for Nutilicious, a high-end snack brand.

Editorial photograph

“Nutilicious is a one of its kind retail, health and gifting brand in India and the United States, which is driven by the founder’s commitment towards empowering & enabling individuals to make healthy snacking choices at home, school and work.”

Editorial photograph

“I was tasked to create a new look for the Nutilicious luxury line of dried fruits. A modern approach to intricate Indian art inspired the patterns used on this packaging concept, which was also strategically paired with a jewel tone color palette to aid in identifying each product. The new line of dried fruits consists of six different packages that range from almonds, cashews, figs, raisins, walnuts, and pistachios.”

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