Take Your Favorite Soup On-The-Go With Campbell's Well Yes!

Bulldog Drummond designed the bold packaging for Campbell’s Well Yes! on-the-go soup range. The colors help the product pop on the shelves, while images of the ingredients on the label allow for easy transparency in regards to the content included within the product.

“Following the successful launch of the Well Yes! brand at retail stores across the United States, Campbell’s set their sites on using their thriving platform to bring new innovations to fans everywhere. We needed to find a way to connect the new packaging to the core Well Yes! line without simply replicating the original, while also communicating the ready-to-enjoy sipping of the cup form. We took a fashion-based approach, stripping back the traditional CPG format for a more modern, simple and streamlined look and feel. Cues from the ingredients themselves led to the bright color palette while the straight angle of the photography highlights the key ingredients. The result is an ingredient-focused design language made to stand out on shelf.”