Butter Bike Co Utilizes Tire Treads For Their Patterned Label Design
by Casha Doemland on 04/02/2019 | 2 Minute Read
Butter Bike Co's packaging is just as creative and colorful as their flavors. The varying tread marks on each label are also a great touch and help create a unique look to provide differentiation within the market.
"What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset."
"Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under pedal power. What she quickly found was that, while her product was enchanting tongues, her chosen moniker of Cliptop Kitchen was twisting them. She got on her bike to Buddy and asked us to work on a new name, identity and to develop packaging for her range of rugged, almost smooth, smoked chili, cinnamon raisin and chocolate peanut butter."
"The new name and labels keep the company’s energetic, artisan origins to the fore, ready for major gear changes ahead. Simple colours and tire tread patterns identify the brand and its different flavours – knobbly for rugged, wavy for almost smooth, and so on – with each pattern rolling all the way around the jar. With product and packaging working in tandem, Butter Bike Co has got a lot of pedaling ahead of it."
- Agency: Buddy
Annie International Inc.