When it comes to buying rice, you might find yourself at the grocery store looking at shelf upon shelf of similarly packaged items, just varying in grain style and type. North Rice Farm chose to break the mold and commissioned designer Meng Zhang to produce packaging that conveyed the concept of zen and love.
He did that and more as he single-handedly elevated the packaging by illustrating two beautiful stories through the theme of fauna. As he believes everything is in the details, he created two scenes. One displays a deer with a bird on its horn and a rabbit by its side during the summer, while the other depicts a brown bear and an otter in a grain field during autumn.
