PepsiCo Design + Innovation On Making an Impact With Limited Time Offer Packaging

Published

October 7, 2019

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Could a bag of chips be a vehicle for change in our world?

PepsiCo Design + Innovation certainly thinks so, and two of their most recent projects—Rainbow Doritos and Stacy’s Pita Chip Rise project—revel in this fact, and it isn’t just for kicks.

Maybe when you hear the term limited-time offer (LTO) when it comes to packaging, you think about a special run for a summer blockbuster or a holiday. But there’s also LTO packaging that’s meant to have an impact. Maybe a brand wants to spark a conversation about a pressing, social issue, or they want to raise awareness for a particular charity. Regardless, design plays an integral part when it comes to creating the packaging.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.