Skagway Spirits Channels The Pioneer Spirit With an Wonderfully Illustrated Label

by Natalie Mouradian on 10/03/2019 | 2 Minute Read

Skagway Spirits celebrates the pioneer spirit with a wonderful vintage-style illustrated label and elegant gold foiling details.

Editorial photograph
Editorial photograph
Editorial photograph

"Skagway Spirits is a small family run distillery making premium craft spirits in Alaska. The distillery uses fresh water that comes from a glacially fed aquifer. The brand is paying homage to the Klondike Gold Rush between 1896 and 1899. It was estimated that 100,000 prospectors migrated to the Klondike region of the Yukon, the majority passing through Skagway on they’re way to pan for gold. With this branding we wanted to show that pioneering spirit."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

"The label features a pioneer with a large gold nugget strapped to his back. The gold nugget was made by doing a double pass with two different foils to give it a 3d feel. The labeling system includes a light label for light spirits and dark label for darker spirits. The spirit specific strips are applied by hand, with bottle and batch number hand written per bottle."

Editorial photograph
Editorial photograph
  • Agency: Dunn&Co.
  • Creative Director/ Designer: Grant Gunderson
  • Illustrator: Joel Santana

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