This Norwegian Ice Cream Comes With a Retro-Inspired New Look

by Natalie Mouradian on 09/03/2018 | 4 Minute Read

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ANTI created the vibrant retro-inspired new look for Hennig-Olsen ice cream, a traditional Norwegian brand.

"In 1924 Sven Hennig-Olsen came back to Norway from Chicago, with him he brought recipes and equipment needed to make ice cream. This was the start of Norway's very first ice cream factory."

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“For this new ice cream line Hennig-Olsen goes back to the 30´s when the freezing process was slower, and made with more cream, which gave the ice cream a fuller taste and texture. Sakte Kjærna Iskrem (meaning slow churned ice cream) is a revival of this old good quality. Natural Ice Cream, traditionally made, with rich taste and texture.”

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“For this product series it was obvious to look back at the brand history, as well as packaging from the 30´s to the 50´s for inspiration. Based on our research we decided to re-introduce the old Hennig-Olsen script logo, combined with simple, bright graphics.

Our goal was to communicate nostalgia, flavour and quality, but still keep a fresh, playful look to reach a wide target group.”

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Designed By: ANTI

Location: Oslo, Norway

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