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This "Strange Brew" Has A Mysterious Yet Playful Look

by Natalie Mouradian on 01/25/2018 | 3 Minute Read

Editorial photograph

Athens-based agency polkadot design designed this funky packaging for Strange Brew, a beer that comes from a one-of-a-kind brewery that experiments with flavor. The illustrations on these labels are reminiscent of silhouette cutouts, providing for a mysterious playful feeling.

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“Strange Brew is an alternative Brewery, which goes against the norms and seeks for unique and mysterious tastes. Our task was to design the logo and the labelling for both JASMINE IPA, and UNCLE JAM'S. In all cases we were encouraged to design something unique that would involve a lot of illustration and handmade lettering. At the same time we opted to provide a legible and neat typography that would create a high standard beer product.”

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Creative Agency: polkadot design Illustrator: Nearchos Ntaskas Client: Strange Brew Printing Process: Digital printing Location: Athens, Greece