By: Seb Atkinson

One key role of packaging—especially that of premium products—is to capture the interest of buyers. The medium needs to instantly convey why your product is worth buying when compared to the competition. To achieve this result, the details are of paramount importance, and here are the three key factors that ensure your product has this vital and desirable difference.

Changing colours and playing with the design of your packaging is the tried and trusted way of attracting your buyers’ attention. Standing out requires a clear and obvious difference. Selecting unconventional materials is one of the more innovative methods of creating a positive contrast between your product and that of the competition.