Juan Valdez Coffee Is a Unique Brew with Colombian Origins

by Natalie Mouradian on 08/03/2017 | 2 Minute Read

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Sancho BBDO designed this unique coffee packaging for Colombian coffee, Juan Valdez. The coffee’s origins are reflected in the illustrations of the packaging.

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“Colombia has many magical places, where crops grow with unique and unrepeatable characteristics, brought to the world with a process worthy of an art piece. This coffee is born near the sea, at 1.400 masl, surrounded by guamo trees and native forests. Juan de Jesús Torres found here his very own paradise, and even though he came from another region, he embraced all the magic of this land. He built this dream in just 19 acres of this amazing environment. This exclusive coffee is harvested once a year, and won the ‘Cup of Quality’ contest in Magdalena, among other 34 Sierra Nevada batches.”

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Agency: Sancho BBDOCreative Directors: Miguel Rojas, Nicolas Murillo, Juan Felipe Ardila Art Directors: Miguel Rojas, Lina María Leal Graphic Designer: Lina María Leal Editor: Juan Felipe Ardila Final Art: Eduardo Gonzalez Industrial Designer: Julio Casallas Production Director: Fabian Pulido Abbate Illustration:  Helver RubianoLocation: Colombia

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