Pralines are Trending Again, Thanks to LuvIt Rocks
by Theresa Christine Johnson on 07/10/2017 | 2 Minute Read
Pralines might not be the first type of sweets you think of when it comes to mouthwatering chocolates and dessert—that is, until now. BLOK has designed the packaging for LuvIt Rocks, a line of pralines geared towards a younger demographic.
“LuvIt is an Indian youth-oriented brand of chocolates. The brand newly launched a collection of pralines targeting young adults. With market research indicating that praline chocolate buyers were primarily middle-aged customers, the research pointed to exciting potential for re-introducing praline chocolates to a fresh customer demographic. Our focus & objective was to develop packaging that was fun, trendy & relatable to young adults whilst retaining the sophisticated elegance intrinsic to praline chocolates.”
“We reimagined conventional praline shapes, designing 4 custom shapes inspired by precious stones, branded as LuvIt Rocks—a tongue-in-cheek pun suggesting 'great taste' while referring to their precious stone-like shapes, referred as 'rocks' in youth-speak. The box shape was inspired by jewellery boxes, with an elegant typographic pattern with gold-foiled brand letters playfully enveloping the box. Spot UV was used to add to the luxe aesthetic of the packaging. The box of chocolates come in 3 vibrant colour options to excite customers to choose from.”
Designed by: BLOK
Creative Director, Designer: Vaishnavi Mahendran
Creative Director, Designer: Zarko Dumicic
Client: Global Consumer Products Pvt. Ltd.
Printer: Pragati Offset Pvt. Ltd.