Pralines might not be the first type of sweets you think of when it comes to mouthwatering chocolates and dessert—that is, until now. BLOK has designed the packaging for LuvIt Rocks, a line of pralines geared towards a younger demographic.

“LuvIt is an Indian youth-oriented brand of chocolates. The brand newly launched a collection of pralines targeting young adults. With market research indicating that praline chocolate buyers were primarily middle-aged customers, the research pointed to exciting potential for re-introducing praline chocolates to a fresh customer demographic. Our focus & objective was to develop packaging that was fun, trendy & relatable to young adults whilst retaining the sophisticated elegance intrinsic to praline chocolates.”