QNY Creative designed the glitzy packaging for BeautyBio, a brand that aims to bring science and beauty together. A minimal approach to the design paired with gorgeous rose gold elements allows for a luxurious beauty line that shines against the rest.
“In anticipation of a nationwide retail launch, Jamie O’Banion took the opportunity to unify her two HSN performance skincare success-stories: Beauty Bioscience and the award-winning GloPRO tool. As the founder of both skincare companies, she asked QNY Creative to redesign both lines and bring them together under one brand, BeautyBio. The 30+ SKU skincare line was designed with Science and Beauty in mind. The sleek grid, specially designed molecule and GloPRO microneedling dot pattern, and hints of silver foil allude to the premium quality and scientific DNA of the brand. The signature BeautyBio Blush and rose gold foil softens the look, making it more approachable and familiar for their core consumer. Part of this design challenge was transitioning the brand from an HSN-exclusive product, which is often assisted by elaborate sets and brand representatives, to something that could speak for itself on a retail shelf and convey a clear message of performance beauty that is ‘backed by science.’”
Designed By: QNY Creative
Creative Director: Ezio Burani
Art Director: Samantha Clemente, Iker Iza
Lead Designer: Madeline Knuepfer, Hsiao-Han Chen
Client: Jamie O’Banion / Beauty BioScience
Marketing Director: James Ferranti, Anna Urban
Project Manager: Gisela Borrageiros
Location: New York, USA
