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Salt Point

by Theresa Christine Johnson on 08/15/2016 | 3 Minute Read

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Raise a can, Salt Point is calling. This amazing cocktail in a can blends together some spicy and fruity flavors for a Moscow Mule unlike any you’ve ever had before. Sinan Dagli developed the branding and packaging for Salt Point, taking inspiration from the natural environments in Northern California.

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“Established in Mill Valley, CA. Salt Point is inspired by the Pacific Coast, a tasteful blend of all natural ginger, lime, American vodka and a hint of pineapple create a Mule unlike any other. We were tasked with designing all the branding for Salt Point pre-made cocktails, including packaging, stationary, POS and web.”

“Our inspiration for Salt Point came from the coastal environment and abundant wildlife that surrounds us in Northern California. There is actually a Salt Point State Park, up the Pacific Coast, not far from their headquarters.”

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“We used Salt Point State Park as an inspirational starting place and created an imaginary quaint fishing town where the popular hang out is called ‘Salt Point.’ In this imaginary town, the locals are seagulls, walruses, mermaids and humans. After a long day, Salt Point is where this cast of characters gathers to relax and enjoy our signature Moscow Mule cocktail. We wish this place were real—although Northern California is a pretty mystical place.”

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Designed by Sinan Dagli

Country: United States

City: San Francisco, CA

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