Hollandia refreshed: The Czech lovebrand's bold makeover
by Elizabeth Freeman on 05/25/2016 | 3 Minute Read
Hollandia is the yogurt love brand adored by consumers across the Czech Republic. This redesign marks a dramatically, refreshed look of Hollandia’s product ranges and corporate identity, which had undergone minimal change since the company originated 25 years ago. Over a mere three months, Prague-based branding and design agency Cocoon refreshed everything from Hollandia’s company’s logo and corporate identity to the packaging of every single flavour and range.
Aligning the ranges of Hollandia’s portfolio (which includes 'Selsky' range, meaning 'rustic', and 'Bio' range) was one of the big tasks of the redesign. The new visual identity of the brand is now much more consistent overall, which makes it easy for consumers to navigate among all of its varieties. While Hollandia has been well-known as ‘the best yogurt’ producer in the region, for the past two decades the comparatively outdated packaging was failing to communicate just how great the product is.
In addition to redesigning the packaging, Cocoon also created a new corporate visual identity for Hollandia. Keeping the iconic windmill and vertical stripe logos (as on the packaging), they translated those elements into a more modern, sophisticated identity for the company. This modernized appearance better represents the first-rate quality of one of the best-selling local consumer products.
"It’s exciting how a face-lift project turned into a big rebrand," says Martynas Birskys, Creative Director of Cocoon.
Creative Director: Martynas Birskys
Senior Designer: Andreea Bora
Account Director: Kristyna Jedlic?kova
Managing Director: Jir?i? Votruba
Senior Designer: Helena C?erna
Visualizer: Petr Ludvi?k
Junior Designer: Dominika Kramerova
Project Manager: Anna Hladikova
DTP Studio Manager: Jan Bortc
Brand Manager of Hollandia: Jan Skoda
Designed by Cocoon
Country: Czech Republic