Hollandia refreshed: The Czech lovebrand's bold makeover

by Elizabeth Freeman on 05/25/2016 | 3 Minute Read

Editorial photograph

Hollandia is the yogurt love brand adored by consumers across the Czech Republic. This redesign marks a dramatically, refreshed look of Hollandia’s product ranges and corporate identity, which had undergone minimal change since the company originated 25 years ago. Over a mere three months, Prague-based branding and design agency Cocoon refreshed everything from Hollandia’s company’s logo and corporate identity to the packaging of every single flavour and range. 

Editorial photograph


Editorial photograph

Aligning the ranges of Hollandia’s portfolio (which includes 'Selsky' range, meaning 'rustic', and 'Bio' range) was one of the big tasks of the redesign. The new visual identity of the brand is now much more consistent overall, which makes it easy for consumers to navigate among all of its varieties. While Hollandia has been well-known as ‘the best yogurt’ producer in the region, for the past two decades the comparatively outdated packaging was failing to communicate just how great the product is. 

Editorial photograph

In addition to redesigning the packaging, Cocoon also created a new corporate visual identity for Hollandia. Keeping the iconic windmill and vertical stripe logos (as on the packaging), they translated those elements into a more modern, sophisticated identity for the company. This modernized appearance better represents the first-rate quality of one of the best-selling local consumer products. 

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"It’s exciting how a face-lift project turned into a big rebrand," says Martynas Birskys, Creative Director of Cocoon. 

Editorial photograph

Creative Director: Martynas Birskys  

Senior Designer: Andreea Bora

Account Director: Kristyna Jedlic?kova

Managing Director: Jir?i? Votruba

Senior Designer: Helena C?erna

Visualizer: Petr Ludvi?k

Junior Designer: Dominika Kramerova

 Project Manager: Anna Hladikova

DTP Studio Manager: Jan Bortc

Brand Manager of Hollandia: Jan Skoda

Designed by Cocoon

Country: Czech Republic


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