Jam and Jelly
by Theresa Christine Johnson on 03/29/2016 | 3 Minute Read
These fresh jams and jellies are sure to make your mouth water. Jam and Jelly, a line of marmalades design by Cursor Design for FOOD SURFING Ltd., makes pop art more delectable than it’s ever been.
“When Jam met Jelly…Cursor Design Studio created a series of packaging – illustrations for marmalade products, presented by their names. Name, logo and labels ruled by romantisme and sweetness, while a pop art influence remains discernible. The full product series visualized through simple illustrations, although without compromises to the fidelity of the images.”
With dot art à la Roy Lichtenstein, Jam and Jelly emphasizes the beautiful colors and fresh ingredients used in the products. The bubbly, thick script adds an element of play, giving the line of jams a little personality. While freshly made jams are generally thought of as a more traditional thing to buy, Jam and Jelly appears modern and fun. Clear labels allow the consumer to easily see the jelly, making the quality transparent and helping to build brand trust.
Designed by: Cursor Design
Pahnke GmbH & Co. KG