Whether you’re a do-it-yourselfer or not, you have probably been to The Home Depot. While they have many sub-brands in their store, recently one has begun to stand out and become more widely used on a variety of products. HDX by The Home Depot is now a national brand associated with thousands of items including everything from tools to storage and cleaning supplies. The Home Depot reported $88. illion sales for 2015 with over 2,200+ retail stores in the U.S.

This Fall term, students from ArtCenter College of Design’s Packaging 2 class were tasked to redesign the HDX brand. Both, graphic and product designers were tasked to create a new brand identity along with packaging structures that speak to a new demographic. Each student created a concept and branding solution.

As a form of regalia for our employees, the Orange Apron is a symbol of resilience, trust, guidance, experience and empowerment, held together by the humanistic qualities of our associates. Carrying the tradition and trust that is associated with the Orange Apron, we decided to brand Home Depot’s exclusive set of items behind our own signature stamp of approval. With every product comes the expertise to not only provide advice, but guide the consumer through their home improvement projects.