In efforts to improve its business and target millennials, McDonald’s has revamped their packaging for 2016. With an improved menu and a striking design, the company has been given the ultimate facelift for the new year. Being the first major redesign since 2013, the famous fast-food chain wanted to focus on a consistent brand experience in stores, drive-thrus, kiosks, and it’s new mobile app. Cups, boxes, and bags are stripped down to their bare minimum with the iconic golden arches as a reminder of what McDonald’s is known for. The font is expanded in size, making the packaging extremely recognizable even from 100 feet away. Although the new design is not completely sustainable, McDonald’s continues its efforts, as promised, to create 100 percent fiber-based packaging from recycled or certified sustainable sources by 2020.
Via Fast Company
