Shining a light for a person in need. Greenlight Planet is a company on a mission to deliver safe, clean, and inexpensive energy to the two billion people in the world without access to electricity. Originally designed to serve rural India, Sun King solar lamps are now used by more than 10 million people in more than 30 countries.

With such a beautiful project changing so many lives, Greenlight needed packaging that would best represent their mission. Designed by Brigade, solar-powered lamps are placed inside matte black boxes with a neon color highlight that radiates off the surface.

The team at Greenlight Planet approached BRIGADE to help them break into the U.S. market with a new brand identity, brand story, and line of packaging for its Sun King products. The client wanted to better communicate with the US consumer and leaned on BRIGADE as a design resource and strategic partner.