Greenlight Packaging: Sun King
by Elizabeth Freeman on 07/13/2015 | 2 Minute Read
Shining a light for a person in need. Greenlight Planet is a company on a mission to deliver safe, clean, and inexpensive energy to the two billion people in the world without access to electricity. Originally designed to serve rural India, Sun King solar lamps are now used by more than 10 million people in more than 30 countries.
With such a beautiful project changing so many lives, Greenlight needed packaging that would best represent their mission. Designed by Brigade, solar-powered lamps are placed inside matte black boxes with a neon color highlight that radiates off the surface.
The team at Greenlight Planet approached BRIGADE to help them break into the U.S. market with a new brand identity, brand story, and line of packaging for its Sun King products. The client wanted to better communicate with the US consumer and leaned on BRIGADE as a design resource and strategic partner.
One of the challenges Greenlight Planet faced was that the U.S. consumer did not understand how a solar lamp could fit into their lives. To overcome this, BRIGADE focused on aspiration, lifestyle-driven graphics and language. Wherever possible, packaging was designed to suggest a rugged and useful product ready for an outdoor lifestyle.
BRIGADE also used technical illustrations and clear depictions of how the product could be used to communicate the lamps’ tool-like utility. It was important to speak to the practicality of Sun King solar lamps and we did so with beautiful infographics and clear, brand-relevant language. Not only did this teach the consumer how the product works, it allowed consumers to picture how they could use it in their own lives.
Designed by Brigade
Country: United States
Pahnke GmbH & Co. KG