Concepts We Wish Were Real

by Ivan Navarro on 08/15/2014 | 15 Minute Read

Let's kick-off the weekend with a brand-new collection of Concepts We Wish Were Real. Our weekly picks of the best student and concept work.  From a bike that fits into a backpack, to a cider inspired by the beaches of France, today's concepts are food and beverage heavy, and all inspiring.

Concept 

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If you've ever had to travel with a bicycle you know its somewhat of a hassle. The idea of being able to have a bicycle design that fits in a beautiful leather pouch is a concept that definitely needs to be real! 

"Conventional bikes are awkward in every way except when you ride them," says Amit Mirchandani, managing and creative director for Lucid Design, the India firm that designed the new bicycle. "The Kit Bike is so small when disassembled it fits in a bag you could carry as a backpack. When you assemble the bike, you get a full-size bike that is comfortable to ride."

Designed by Lucid Design Country: India

Student 

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The Whole Catch is a project between Cameron Turnbull and Tom Walker,  who designed an alternative fish shop dedicated to selling lesser-known, sustainable seafood in order to help rebuild decimated species. The packaging also features facts pertaining to each cut of fish, so as to acquaint customer with lesser known varieties.  

Design by Cameron Turnbull and Tom Walker Country: UK 

"An alternative fish shop dedicated to selling lesser-known, sustainable seafood in order to help rebuild the already decimated species. The characteristics and individuality of each fish are revealed through the packaging to inform the consumer and ultimately gain popularity. A serious issue tackled in a light hearted way to target a broader spectrum."

Student

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"Bone Head Wine is a company I created in my Product Graphics Class. It was originally a beer company, but I switched it to wine. I wanted the wine to be sophisticated and modern. Sometimes we rely on the design of the label when choosing wine at the liquor stores. I designed Bone Head so that the designs would attract customers. The back of the bottles feature descriptive words that characterize each type of wine. Often times new wine drinkers can't really tell what each type of wine will taste like unless they look it up online. I made the process easier by describing the types of wine for them."

Designed by Christiana Del VecchioCountry: US

Concept 

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Inspired by Summer, the season for beaches, swimsuits and fun, Adrienn Nagy created a line of bubbly cider and dressed them up in some swanky blue stripes. The beautiful caramelization of the beverage is pronounced with the crisp white edge of the label that wraps around the bottle snug tight. The red of the aluminum cap extends downward and used on symbolic sailor gear, graphically printed, giving the product a celebratory feel.

Designed by Adrienn NagyCountry: France 

Student 

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Visual arts student, Dimitris Kostinis created the branding and design for Daily Coffee, a fictitious iced coffee brand characterized by its simple geometric design. The packaging resonates with its stylistic two-toned shapes in rich coffee-hued browns and blacks positioned against a stark white background and minimal font. 

Designed by Dimitris KostinisCountry: Belgium 

Concept 

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Designer Mario Ramirez produced an incredible expression of functional sleekness with the glass packaging concept H2 Water. 

Designed by Mario RamirezCountry: Costa Rica

"The main purpose was to reduce the shipping area of the product by working with the basics of stacking. The solution: a simple H2 water bottle with a clean and attractive design."

Ramirez scores big with the bottle's unexpected and smooth shape, which encourages handling and provides an unadulterated view of the crystalline beverage. The design captures interest without sacrificing function."

Student

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Student Natalia Bivol, creates this concept tre•tea that showcases nature and design hand in hand. The triangular form, resembling a prism, offers an innovative way to package tea. To access the product, you pull a tab at the top to reveal the triangular packets that are hung one on top of another, like a wardrobe for teabags. The product's main focus is a detailed illustration of a bird which is an added delicate feature. The overall design appears to gravitate towards a Japanese aesthetic of clean lines, and simplicity. The bird itself references woodblock prints and its style of 2-d, detailed, colorful layers.

Designed by Natalia BivolCountry: San Francisco, CA

Student 

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Best of Show is a student project aimed at people who love their dogs. The packaging features info graphics detailing benefits and brand promises in an easy at-a-glance way. The name implies your pooch will be worthy of Best in Show or at least well on its way. 

Design by Ella MoelleringCountry: US

"Best in Show is a brand targeted at healthy dogs and the owners that love them. Dog lovers want to know exactly what they are feeding their pets, so an easy-to-read infographic style of typography was created for the packaging. In addition, sturdy cardboard boxes with handles were used to ease the task of carrying heavy dog food."

Student 

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Beautiful student packaging from Greece.  Lakonia olive oil features a fluorescent band of yellow against black, which allows this design to pop, while using few design elements.  This also stands out to me because it reminds me of Tron. 

Designed by Gabriela DuleCountry: Greece 

Concept 

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This Sterlik Cellar wine bottle label, designed by Nora Demeczky and David Vass, sits on edge of art and nature with gorgeous colors of lilac, reds, and blues. The ombré effect is produced according to the peak hours of the day, when the sky is at its most lustrous. The melted Chroma in contrast with the deep rose of the wine makes the product ethereal with a pinch of sublime. This abstract expressionism, very reminiscent of American Painter Mark Rothko’s work, travels across to an extended line of chocolates and stationary topped off with the tip of a hat.

Designed by Nora Demeczky and David VassCountry: Hungary

"Our label was made for the rosé cuvée called Pirkadat (Daybreak). We present the different shades of dawn on 60 different colored labels, thus illustrating that dawn is not just a moment but a process. Accompanying this, we also started to refresh the Sterlik Cellar brand image and redesigned the packaging of a special Harrer Chocolate which is made with Pirkadat, and we prapared a small flip book."

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