The Dieline Awards 2014: Beer & Malt Beverages, 3rd Place – Spruce Tip Stout
by Diane Lindquist on 05/15/2014 | 2 Minute Read
"Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home. St. Bernadine embraced the challenge by creating a removable embroidered badge for the primary label. Evoking the spirit of collaboration and West Coast camaraderie, the removable patch delivers the ultimate in 'badge marketing,' letting craft beer lovers earn their craft badge and letting them peel off the collectible memento of BC Craft Month."