The Dieline Package Design Awards 2013: Non-Alcoholic Beverage, 2nd Place - Bolu Tea
by First name Last name on 06/23/2013 | 2 Minute Read
Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. Our client's brief was to design a suite of original, contemporary packaging that created an overall 'umbrella' look to the consumer, but that also reflected the individuality of each tea variety.
The starting point to achieving this goal was the creation of a totally unique pack shape. Mike Rogers from MR Designs Ltd provided the inspiration for this revolutionary solution, which culminated in a perfect balance of aesthetics and function. Visually the pack looks completely harmonious-due to the integration of flowing, curved lines that echo traditional Indian architecture. However form is nothing without function, so the true genius was ensuring that this unique pack was also cost effective to produce and easy to assemble.
Curious then designed sumptuous iconography and fused with it with a vibrant colour palette, to create a contemporary range of packs. Bolu and Curious-just your cup of tea!
Designed by Curious
Location: Auckland, New Zealand
Category: Non-Alcoholic Beverage
Annie International Inc.