by Jessica Sanchez on 06/18/2013 | 2 Minute Read
AESOP Tells a "Tongue and Cheek" Story for Bristows Traditional BonBons with design and campaign for which includes: new packaging, POS and other print materials. "Played out against a ‘gingham’ backdrop, with a pastel palette defined by the four different flavours, the hero of the new packaging design is an eccentric ‘fruity’ toff. Complete with monocle and neatly coiffed tache - the sweet as a ‘chewy mouthful’ is brought to life by the use of the character’s mouth as the pack window. The choice of a matt finish to the packaging is a subtle nod to Bristows retro credentials – reminiscent of the sweet bags of yesteryear."
“This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”
Martin Grimer, Executive Creative Director
The in-store POS material, to coincide with the new pack launch, will feature a series of ‘gurning’ wobblers with the straplines ‘they suck’ and ‘they’re chewy’. Fun and funny, they capture the physical experience and taste sensation of eating a Bristows Bonbon.
”With Aesop it’s all about the story – and they have managed to tell ours with wit and style that references the brands heritage whilst bringing it bang up to date”. David Ives, Managing Director, Creditons Confectionery Ltd
Designed by: Aesop, London