by Gina Angie on 06/15/2012 | 2 Minute Read
"With the release of the MixAmp 5.8 came the opportunity to create packaging that reflected the sensibilities of the consumer. Beyond the professional exterior, a lively, animated interior; with both parts equally as unwilling to make a choice between style and substance.
The aim was to create packaging that was more than just a temporary, disposable home for the gadget inside. Inner compartments unfurl to reveal the Mixamp at the heart of the box design, and the other necessary objects waiting in thewings. Compact design informed the package's potential for re-usability in travel and storage, and was amongst the features required in making the packaging retail-ready and built to thrill."
Designed by Astro Studios
Annie International Inc.