by Jessica Sanchez on 12/14/2012 | 2 Minute Read
"Dr. med Felix Bertram, owner of skinmed practice for Dermatology and Venereology, center for aesthetic plastic surgery, developed and now distributes his own cosmetic range named “viliv”.
"Viliv combines the extensive experience of Dr. Felix Bertram as a dermatologist with the latest development of Swiss skin research and biotechnology. The brand name viliv is a variation of “we live” and stands for commitment and joie de vivre.
The agency zeta created the new brand identity and a comprehensive corporate design including brand name, logo, imagery, packaging design, web presence and various other advertising tools. The packaging design accentuates the main benefit by using different colors. Each product has its letter and color. The letters correspond with the initial of the main benefits. A system that allows the customer a simple and quick orientation within the range. At the same time the concept communicates the brand values of viliv: professional expertise, innovation and joie de vivre."
Designed By: Ibrahim Zbat (Art Director)
Design Studio: zeta