Before & After: Euro Shopper

by First name Last name on 03/07/2011 | 2 Minute Read

Editorial photograph

 

"The Euro Shopper brand renewal aimed at making the design more contemporary, fresh, and easy to recognize, without changing the positioning: Euro Shopper is a price fighter for basic everyday products with basic quality and low price. We created the concept with the core idea that choosing a value-for-money brand is not embarrassing but smart.

The design concept is no-nonsense, straightforward and consistent. It doesn't try to imitate the visual appearance of either A-brands or discounters, but has a visual language of its own. The design fits in different cultural environments internationally and suits varying levels of printing techniques."

Check out the Before & After below!

 

 

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Before:

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