“Misfits presents a lighthearted challenge to the dog treat market. These ‘treats full of character for dogs full of character’ celebrate the fact that every dog is unique, an idea reflected in both the name and its portrayal on-pack in a mix of lettering styles within a wonky holding device. Aimed at a mainstream audience, the packs are bright, fun and colourful and offer excellent shelf standout. B&B created the entire brand from scratch, from identifying the opportunity to working through the strategy, name, tone of voice, visual identity and on-pack expression.”
Designed by B&B Studio
