by Yael Miller

Over the last several years I’ve been using many different fonts when designing brand identities and packaging. I like to think of fonts as having their own personality – just like people. Fonts can be brash, silly, elegant, refined, cool, delicate, straightforward, austere, lush or honest. Good use of typography goes a long way, and your choice of fonts will have a significant impact on getting the product/brand’s message across appropriately. I’ve thought about what fonts I’ve used more than once and why I like them. Out of the countless fonts I’ve used, here are 15 of my favorites (in no particular order). Enjoy!

Foundry: Positype • Buy