Featured image for 360 Paper Bottle

360 Paper Bottle

by First name Last name on 11/24/2008 | 1 Minute Read

Editorial photograph

Editorial photograph

Editorial photograph

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

CHALLENGEEach day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter. We looked at this as a radical problem requiring anequally radical solution. Could we design a container that would leverage sustainability, beeasy to transport, and enhance the consumer’s drinking experience?

SOLUTIONThe 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclablepaper container made from 100% renewable resources. Versatile in its range of consumerapplications and made from food-safe and fully recyclable materials, it decreases energyconsumed throughout the product life cycle without sacrificing functionality. It is paperpackaging that stands up to all liquid categories.

Nice work Brandimage!