When you typically think of an energy drink, you probably imagine thick and heavy typefaces, vibrant yet still ominous colors, and a brand personality that almost feels as though it were screaming at you.

BIOMOJI’s package design, created by Delikatessen Hamburg, is the opposite of your typical energy drink in every possible way. Through sweet illustrations and a positive tone of voice, BIOMOJI is rethinking the energy drink sector, and we are here for it.