Aveda Pure-formance

Aveda’s new men’s line,
Pure-formance is a big step for the Minnesota-based company.  The line
launched in July and is unique, positioned almost as a sub-brand of
Aveda.  Through innovative packaging featuring high levels of post
consumer recycled content and bold graphic design Aveda’s Pure-formance
is a sound example of a new more sustainable product line from a company
that is no stranger to greener packaging.