Lard Ass packaging, designed by Studio Guild, leans into bold type and playful color blocking to make cultured butter impossible to miss.

The chunky, all-caps serif logo sits front and center, paired with a cow-print pattern in electric blue and white that wraps the pack like a signature. Flavor variants pop with pastel panels, mint, lilac, and aqua, all while keeping typography consistent for brand recognition. It’s cheeky, and built to stand out in the very corporate butter aisle.