“Cara Technology offers sensory taste testing. They asked us to create a new brand using the name Aroxa and a packaging range for their huge range of flavour standards. Flavour standards are chemically constructed powders that are sold in gelatin capsules. Professional tasters are taught to recognise each flavour and detect abnormalities in quality control taste tests.

Cara Technology required a premium design, to increase the perceived value of the product, that would appeal to a target market of scientists. We produced a logo and pack design that work together to create a highly recognisable and ownable brand”