Working with Mother Design, Arley’s has launched into a burgeoning market with a visual identity that makes it stand out in the crowd of plant-based meal options. The modest design features an earthy color palette and utilitarian typography for their range of ready-to-eat meals.

Arley’s emerges at a time where plant-based food alternatives are becoming increasingly prominent, positioning themselves for success with a brand identity that is distinctive and direct.

The way we eat is changing. Concerns about health and sustainability have seen us choose plant based food and drink more than ever before, but uncertainty about flavour, niche marketing strategies, and negative preconceptions of the category can be difficult to navigate. Our challenge was to launch Arley’s as a global, cross-category plant based food and drinks producer in a busy and growing market, with a name, strategic position and visual identity that would stand out amongst the crowd—ultimately helping to accelerate the transition away from animal products.