Archer’s rebrand ditches the dark, rustic look for a cleaner, high-impact design that leans into simplicity. The black packaging is gone, replaced with a cream background that feels fresh and open.

The new orange-and-blue color scheme brings energy, while the bull illustration creates a strong brand mark. The script logo now feels more confident, and the arrow detail adds movement.

Instead of ingredient photography, the focus is on the product name and protein callout, making it easy to spot and grab on shelves.