BrandMade Design Company created a premium wine brand for Ammunition Wines. Looking to target men, Ammunition designed an aesthetic inspired from vintage ammo packaging from the early 1900s. To create clear product differentiation, BrandMade created a pastel color palette reminiscent of the two-tone brass and copper finishes of a bullet.
“‘Rutherford,’ the eagle hero of the branding named for an old family friend, conveys the strength, tradition, and [patriotism] of the brand. The tagline ‘Wines of the Highest Caliber’ drives home the message that something truly special lives inside this bottle.”
