Alix Earle Steps into the Skincare Space with a Product Line that Celebrates Imperfections

Published

March 27, 2026

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The titan of cosmetics branding, Established NYC, is at it again, this time with influencer and model Alix Earle.

Together, they’ve just launched Reale Actives, a skincare line born out of Earle’s own journey with acne. Famous for her “get ready with me” videos, Earle is moving from in front of the ring light and into the skincare game with a four-product range hitting shelves on March 31.

A woman with wet hair reclining in water, looking directly at the camera with a serene expression. The background features dark tones, highlighting her features. The word 'reale actives' is prominently displayed in large white font across the bottom.

Charlotte Beach

Charlotte Beach is a New England expat with a cat named Joan Cusack. She’s a former professional soccer player turned writer, sign painter, and vintage clothing connoisseur now living in Los Angeles. She studied writing and visual arts at Brown University, and is currently finishing up the legendary Sign Graphics course at Los Angeles Trade Tech College. The daughter of two newspaper reporters, Charlotte has a penchant for retro handcrafts and snappy sentences.